Red Hat Principal Product Marketing Manager in Westford, Massachusetts
At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
Define, position, and guide the telco product marketing strategy for Red Hat. The Red Hat Vertical Solutions team is looking for a Principal Product Marketing Manager to join us. In this role, you will create content to help the sales and partner teams further accelerate their success in one of today's hottest technology markets. You'll help establish a clear understanding of target customers, competition, business drivers, and selling motions for your sales channels and work across teams to design innovative marketing programs to guide customer and channel demand. As a Principal Product Marketing Manager, you will work cross-functionally and globally with numerous teams, including Product Management, Campaigns Marketing, Technical Marketing, Partner Management, Field Marketing, Channel Marketing, Engineering, Sales, and Professional Services teams. You'll conduct research, craft market strategies, and develop content to support demand generation and enable field sales and Red Hat telco channel partners. You'll be in charge of developing, communicating, and implementing activities to align with the ambitious business plan. You’ll help us scale this rapidly growing business. The preferred work locations are the Red Hat offices in Westford or Boston, MA or Durham or Raleigh, NC, however, well-qualified, home-based candidates will also be considered. Successful applicants must reside in a state where Red Hat is registered to do business.
Primary job responsibilities
Help us tell stories that resonate with the field and with our customers to help lead the telco business
Create effective marketing assets and content, including presentations, case studies, solutions briefs, web content, data sheets, and sales kits that can be used globally
Jointly create technical marketing collateral with technical marketing managers, engineers, and field marketing teams, including technical presentations, whitepapers, and case studies
Collaborate with product management teams to ensure that marketing plans align with directions and support the roadmaps and releases of our offerings
Create concise and compelling core messaging for our solutions that embodies key product attributes, including clear value propositions, use cases, and differentiation
Participate in technical aspects of go-to-market engagements like roadshows, workshops, webinars, solutions demos, and industry and partner events
Support engagements where required in high-touch accounts worldwide by collaborating with field sales and services teams
Work with alliance and ecosystem partners to develop joint value propositions
Develop and deliver enablement and training activities for the Sales team
Collaborate with other product teams to create multi-product and multi-solution marketing materials that address customer use cases and challenges
3-5 years of telco product marketing experience; experience with content development and campaign development is a big plus
5-10 years of software industry experience, preferably within areas like infrastructure, middleware, cloud, or virtualization
Solid understanding of the common technical jargon of the IT infrastructure, cloud, DevOps, and the system management space
Bachelor's degree in marketing, engineering, computer science, or a related area; MBA is a plus
Record of success in a fast-paced technical environment
Solid content writing skills including e-books, whitepapers, solutions briefs, and scripting for videos and presentations
Ability to translate technology features into customer benefits, develop proof points and value propositions for our offerings, and create high-value assets to communicate and promote our solutions internally and externally
Experience with content creation and the ability to create messaging and positioning based on conversations with more technical stakeholders
Solid verbal communication and presentation skills; experience presenting to medium to large audiences
Ability and experience in working in an persuasion-driven, cross-functional environment with minimal supervision
Ability to meet deadlines and handle multiple priorities in a highly complex environment
Critical-thinking skills with a demonstrated ability to develop creative solutions
Willingness to travel over 25%, especially if working as a remotee
Domain knowledge of and experience with open source projects is a plus
Pragmatic marketing experience is a plus
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Job ID 62574
Category Product Marketing