Red Hat Digital Marketing Specialist in Singapore, Singapore
At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
Primary job responsibilities
Engage with field and regional marketing teams to cocreate integrated marketing campaigns with agreed-upon ROI
Serve as a subject matter expert in using existing digital capabilities and integrating owned media into campaigns
Champion a data-driven approach to designing and optimizing campaigns
Use internal resources and external agencies to deliver campaigns end-to-end
Provide commentary and recommendations to stakeholders based on analysis of campaign performance
Assume leadership of assigned digital functions for APAC, guiding innovation and connecting local initiatives with global strategy
Demonstrated proficiency in crafting integrated marketing campaigns that span owned and paid digital media while taking into account customer journeys and data flow
Familiarity with social and digital media in APAC and their capabilities, especially audience targeting and remarketing
Knowledge of web analytics and reporting tools like Omniture and Clicktale and marketing automation tools like Eloqua and Marketo
Resourceful problem-solver; ability to provide solutions focused on outcomes
Effective time management, communication, and negotiation skills in order to meet requests from stakeholders within tight timeframes
Experience working in or managing agencies to scope, design, carry out, optimize, and report on digital campaigns is a big plus
Knowledge of SEO and SEM, rich media, mobile, video, and programmatic advertising is a plus
Solid understanding of B2B marketing, especially in the technology vertical, is a plus
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Job ID 62591
Category Product Marketing