Red Hat Channel Marketing Manager in Singapore, Singapore
At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
Develop and implement key programs to generate demand, promote revenue, and build brand awareness for Red Hat’s solutions. The Red Hat Marketing team is looking for a Channel Marketing Manager for the Southeast Asia (ASEAN) to join us in Singapore. In this role, you will work through our partner network, including solution providers, VARs, DISTIs, OEMs, cloud partners, ISVs, and system integrators. We’ll need you to have an understanding of channel marketing programs like alliances, distribution, and the reseller channel. You will work closely with multiple stakeholders in channel marketing, partner sales, regional teams, as well as Sales, Marketing Operations, and IT. You will communicate between these teams while representing the requirements of Red Hat's partners. As a Channel Marketing Manager, you'll work with internal and external teams and vendors to support the growing business needs. You will also arrange launch activities, related events, sales promotions, and manage partner communication.
Primary job responsibilities
Manage the strategy and initiatives that align with channels, sales, and marketing goals
Design and implement all channel marketing activities to ensure growth through our partner network
Actively engage and work with local resellers and distributors to create and guide marketing campaigns to generate leads against agreed metrics, grow revenue and sales opportunities
Organize and coordinate company and partner events, conferences, and meetings
Manage the market development fund (MDF) plan in the region
Create and implement key performance indicators (KPIs) to be able to measure revenue and return on investment (ROI) from programs implemented in the channel
Contribute content for the monthly APAC partner newsletter
5+ years of experience in channel marketing in the IT industry
Bachelor's degree in marketing, business, or a relevant field
Familiar with the partner landscape and ecosystem in the IT industry
Solid understanding of overall marketing concepts and solid track record to analyze data and draw inference
Experience developing and achieving marketing plans
Exceptional communication and interpersonal, organizational, and project management skills
Ability to prioritize and manage multiple projects and deadlines in a fast-paced environment
Track record of building relationships with sales management, partners and collaborating on the definition and prioritization of marketing programs while managing expectations to ensure realistic commitments are set
Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of Qliksense, Salesforce.com and Eloqua is a plus
Excellent written and verbal language skills in English
Willingness to travel
Knowledge of sales cycles, models, tools, waterfall processes, and end-to-end business processes is an advantage
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
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Job ID 62480
Category Field Marketing