Red Hat Program Marketing Manager in Raleigh, North Carolina

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Develop and deliver programs to grow pipeline and revenue in North America and to support key corporate marketing initiatives. Red Hat's North America Field Marketing team is looking for an enthusiastic Program Marketing Manager with experience developing and implementing successful integrated demand creation, thought leadership, and awareness programs to join us in Raleigh, NC. In this role, you will define target customer segments and help plan and carry out a cohesive field marketing plan, including tactics like direct marketing, digital marketing, paid social media, retargeting, field events, etc. You’ll work in close collaboration with global, cross-functional teams including Product Marketing, Field Marketing, Channel and Alliance Marketing, Marketing Operations, and Corporate Marketing teams. As a Program Marketing Manager, you'll need to have the ability to track and report program effectiveness and to optimize strategy and tactics to achieve metrics for pipeline contribution and engagement.

Primary job responsibilities

  • Deliver a cohesive field marketing plan to achieve Red Hat’s corporate and sales objectives; broaden and deepen Red Hat's installed base through 
cross-sell programs

  • Carry out integrated programs for all routes to market

  • Collaborate and increase alignment with cross-functional teams

  • Carry out initiatives while keeping to the marketing programs budget

  • Set up correct campaign tactics and offer IDs in Salesforce.com (SFDC) to ensure proper lead and opportunity to campaign alignment and accurate reporting

  • Build a consistent communication plan to product and Sales team and cross-functional stakeholders regarding marketing plans, program details, and performance metrics

Required skills

  • Bachelor's degree in marketing, business, or a related discipline

  • 3+ years in B2B marketing experience, preferably in a technology field

  • Ability to build and carry out effective, integrated marketing programs for multi-product solutions and offerings targeting the enterprise market, including Fortune 500 accounts

  • Knowledge of open source, enterprise software, cloud, virtualization, and storage (software defined storage) is a plus

  • Prior experience with SFDC or Eloqua is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 63134

Category Corporate Marketing