Red Hat Principal Program Manager, Account Based Marketing in Raleigh, North Carolina
At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
The Red Hat Account Based Marketing (ABM) and Vertical Marketing team is looking for a strategic and energetic Senior Principal Program Manager to join us in Raleigh, NC. In this role, you will develop cross-portfolio marketing strategies and promote Red Hat using a combination of product, industry, and account-based marketing to support the ABM program worldwide. This is a great opportunity to be part of a fast-paced and always changing team that has the support and resources of an established company.
Primary job responsibilities
Support the global implementation of ABM activities to enable regionally-based ABM marketers to expand reach into account across geos
Engage ABM teams to develop best practices for deployment on a worldwide basis to achieve account goals
Create cross-portfolio, go-to-market (GTM) plans and marketing templates in alignment with strategic product mandates and sales directives
Design and deploy integrated marketing activities within and across named ABM accounts, including using industry surveys to monitor state of emerging technologies and levels of adoption
Initiate technical conversations with cloud strategy and product teams to create compelling value propositions, key messaging, ready to implement marketing tactics and ensure a continual stream of relevant content
Monitor internal processes and communications to ensure emerging technologies and cross-portfolio solutions marketing and campaigns are fully integrated into all appropriate ABM marketing plans
Own the metrics, tracking, and reporting mechanisms to determine effectiveness of program activities and integrated cloud innovative content consumption
Deep experience with building and carrying out account-based marketing programs
Clear understanding of cloud and emerging technologies with the capability to initiate technical conversations with cross-portfolio product marketing teams
Solid writing and presentation skills to translate detailed technical content into impactful GTM materials
Successful direct and digital marketing campaign and social media planning and implementation experience
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
Goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, and resourceful with the ability to motivate and shape opinions
Project management, planning, and organizational skills with attention to detail; ability to take the initiative and deliver projects unsupervised
Bachelor’s degree in marketing, communications, business, or a related field is preferred
10+ years named or account based marketing experience in high tech, government and retail industry is preferred
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
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Job ID 57257
Category Corporate Marketing