Red Hat Marketing Specialist in Raleigh, North Carolina

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Provide support for programs to the telco industry sales region and account-based marketing teams. The North America (NA) Account Based Marketing (ABM) team is looking for a Marketing Specialist to join us in Raleigh, NC. In this role, you will be a key contributor, helping the Field Marketing team achieve high levels of program success in terms of increased awareness, sales leads, and revenue generated. You’ll focus on marketing event planning and realization, sales communications, reporting and tracking, and general marketing support. As a Marketing Specialist, you will get an opportunity to help shape new programs and build support processes that will expand the Field Marketing team’s impact on regional sales. This is a high profile role in which you’ll interact with a variety of people across the Red Hat organization and externally.

Primary job responsibilities

  • Work with the NA telco vertical marketing lead and the ABM team, researching, planning, and carrying out designated NA telco industry events and ABM programs

  • Track campaigns and results to measure program success; coordinate with Market Development and Inside Sales teams and report on metrics

  • Identify new sales and marketing programs to help accelerate and guide pipeline

  • Work with third-party marketing vendors to ensure prompt, accurate, and effective deliverables

  • Help organize and distribute internal sales team updates and newsletters, Google event calendar updates, and other related communications

  • Provide timely response to requests and questions from sales representatives and solutions architects, ensuring that they have what they need from marketing to best do their jobs

  • Manage swag and Red Hat brand support materials

  • Take on other related responsibilities as needed

Required skills

  • 3+ years of marketing experience; familiarity with the technology industry is a plus

  • Previous event management experience

  • Keen understanding of field sales needs and the customer buying cycle

  • Analytical capability to handle campaign metrics, analysis, and reporting

  • Solid creative and writing skills to produce basic promotional messaging, website, and email copy

  • Bachelor's degree; graduate degree is a plus

  • Basic knowledge of Salesforce.com (SFDC), Eloqua, Google apps, Microsoft Office including PowerPoint, and Adobe Photoshop

  • Willingness to travel up to 25%

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 62578

Category Corporate Marketing