Red Hat Senior Principal Program Marketing Manager - FSI in New York, New York
At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
The Red Hat Marketing team is looking for a flexible Senior Principal Program Marketing Manager to join the Financial Services Industry (FSI) Vertical Marketing team in New York City. In this role, you’ll have the responsibility for marketing cross portfolio emerging technology solutions across vertical industries and into Red Hat’s most strategic accounts. With the rapid growth of emerging technologies and demand for highly targeted marketing, the Account Based Marketing and Vertical team feels open, however, you will have the support and resources of an established company.
Primary job responsibilities
Collaborate with product marketing and campaign teams to align FSI go-to-market strategy with product strategy
Develop FSI go-to-market strategy to include strategic partner engagement, global industry events, and social engagement
Guide executive engagement program to increase Red Hat awareness in FSI accounts
Lead FSI messaging for go-to-market activities including demand generation programs, events, and campaign alignment
Engage campaign teams to guide content development to create integrated FSI campaign content solutions aligned with FSI customer buyer’s journey
Design industry surveys to monitor state of emerging technologies and levels of adoption for inclusion in integrated go-to-market activities
Build and implement industry specific plays customized for FSI customers
Bachelor’s degree in marketing, communications, business or a related field
7-10 years of experience in high tech and FSI
Proven ability to manage multiple projects and vertical programs simultaneously
Great writing skills to effectively communicate key messages for impactful go-to-market campaigns
Successful direct and digital marketing campaign, social media planning, and implementation experience
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.
Job ID 62237
Category Corporate Marketing
Remote base New York