Red Hat Public Sector Marketing Manager in Mclean, Virginia
At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
Collaborate with the Red Hat state and local education sales teams to develop marketing strategies and goals, target accounts, and messaging. Red Hat's Public Sector Marketing team is looking for an experienced and enthusiastic Marketing Manager to join us in McLean, VA. In this role, you will serve as the intermediary between the Sales team and the campaign marketing managers and the Marketing team’s presenter in meetings and quarterly business reviews (QBRs). You’ll deliver customer insights for targeting, demand generation activities and events, sales enablement, and custom collateral. As a Marketing Manager, you’ll need to have a proven record of developing and implementing successful local marketing programs targeting the State and Local Government and Education (SLED) markets.
Primary job responsibilities
Create and implement marketing programs targeting the SLED markets in collaboration with sales teams
Improve the sales organization's ability to sell through effective sales communications and the development of enablement tools
Serve as an intermediary between the Sales team and the campaign marketing managers to ensure messaging and tactics support market trends, mandates, and unique business challenges
Serve as the voice of marketing with sales leadership
Effectively manage the marketing budget
Create campaigns in Salesforce.com (SFDC) and work with online marketing teams to ensure proper lead import, nurture, and tracking
Work with channel and alliance marketing teams to implement joint partner campaigns as applicable
6-10 years of marketing experience, preferably in the technology field; public sector market experience is a plus
Proven record of guiding campaign and marketing program results, especially with U.S. public sector accounts
Positive attitude and good work ethic; responsive with solid organization and communication skills
Keen understanding of field sales needs, stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
Solid writing skills to produce promotional messaging and website and email copy
Ability to demonstrate leadership and creativity
Bachelor's degree; master's degree is a plus
Willingness to travel up to 25%
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Job ID 60328
Category Corporate Marketing