Red Hat Manager, Marketing Communications in Madrid, Spain

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Impact the achievement of our business growth by creating and implementing appealing marketing campaigns targeted on the Iberian region. The Red Hat Marketing team is looking for a Marketing Manager to join us in Madrid, Spain. In this role, you will report to the field marketing director for the Europe, Middle East, and Africa (EMEA) region. You'll develop and implement integrated marketing programs and campaigns, some of which will be centrally provided, targeting and nurturing existing and prospective direct customers and our channel and alliance business partners. Through these programs and campaigns, you will support business plans for Spain and Portugal, covering customer events and trade shows, promotions, advertisement, direct mailings, online communication, and PR in cooperation with a marketing team. Your day-to-day work with the Iberia leadership team will be crucial to the success of your mission.

Primary job responsibilities

  • Engage with the senior manager, regional marketing, and the sales and channel sales leadership to define, prioritize, and implement marketing programs and campaigns with our existing and prospective customers and select local partners and alliances

  • Engage with selected local resellers and distributors to create and lead marketing campaigns to grow revenue and sales opportunities

  • Use a broad mix of marketing programs (e.g., event marketing, social media, and direct marketing to named accounts and customers) to generate interest and demand

  • Track and monitor the ROI of programs and investment by engaging with partner marketing teams and channel sales resources to ensure the value is quantified and captured for future investment

  • Engage with sales management and sales teams to educate field sales representatives on the value proposition of open source, Red Hat's portfolio of solutions, and how to convince customers to choose our solutions

  • Follow lead management processes and metrics to ensure success of campaigns

  • Apply the right marketing tools and systems as appropriate, including web content submissions and management

  • Serve as a budget manager and facilitate the relationship with third-party vendors for campaigns and activities

Required skills

  • 8-10 years of experience in a variety of marketing areas within the IT sector; both direct and channel marketing experience is a plus

  • Bachelor's degree in marketing, business, or a relevant field

  • Knowledge of the different stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources

  • Knowledgeable and experienced in the Spanish market

  • Good knowledge of tools and processes related to go-to-market campaigns

  • Experience in leading and building a diverse team in a matrixed environment

  • Excellent communication skills to give presentations at industries events and interact with the press

  • Demonstrate leadership and creativity

  • Fluent language skills in English and Spanish; knowledge of Portuguese is a major plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 60506

Category Corporate Marketing