Red Hat Field Marketing Specialist - India market in Bangalore, India

Company Description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

Develop and implement integrated marketing programs and campaigns targeting and nurturing existing and prospective direct customers and our channel and alliances business partners. The Red Hat Marketing team is looking for a Field Marketing Specialist to join us in Bangalore, India. In this role, you will support the regional and global business plans through these programs, covering customer events and trade shows, promotions, advertisement, direct mailings, online communication, and PR in cooperation with regional marketing teams. You’ll connect our business and creative teams to carry out on launches of our offerings, events, campaigns, and other marketing programs.

Primary job responsibilities

  • Develop and own the annual marketing plan through market segmentation, design, and implementation, including face-to-face, digital, and social media, that is aligned with local business priorities

  • Design and manage engagement with the C-level executive agenda with an objective to inspire a good relationship

  • Manage marketing performance by actively reviewing and tracking the ROI for all marketing campaigns and make performance decisions and shifts to optimize spending and return

  • Engage with sales management and sales teams to educate field sales representatives on the value proposition of open source, Red Hat's portfolio of solutions, and how to convince customers to choose our solutions

  • Carry out the country marketing plan, including initiatives like Red Hat events, third-party conference sponsorships, and digital and social campaigns

  • Engage the country business leader and serve as a trusted adviser for all questions and topics related to marketing and branding

  • Manage multiple simultaneous projects with cross-functional teams

Required skills

  • 8+ years of experience in a variety of marketing areas within the IT sector; both direct and channel marketing experience is a plus

  • Solid record to analyze data and draw inference

  • Bachelor's degree in marketing, business, or a relevant field

  • Exceptional communication and interpersonal, organizational, and account management skills

  • Record of building relationships with sales management and collaborating on the definition and prioritization of marketing programs while managing expectations to ensure that realistic commitments are set

  • Record of managing multiple successful campaigns under tight deadlines

  • Excellent written and verbal language skills in English

  • Deep understanding of functional aspects of campaign management and technical administration through marketing automation tools; knowledge of (SFDC) and Eloqua is a plus

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 63143

Category Field Marketing, Partner Marketing