Red Hat Channel Marketing Specialist in Raleigh, North Carolina

Job description

Company description

At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

Job summary

The Red Hat Global Partner Marketing team is looking for a Channel Marketing Professional to help develop the digital marketing strategy to support business partner sales globally in Raleigh, NC. In this role, you will develop and carry out digital and social campaigns that support business objectives and promote partner engagement, as well as use data and insights to define future enhancements, provide new levels of personalization, and improve the overall partner experience. You'll manage digital content across all Red Hat solutions and business partner programs globally, and implement content marketing and organic search best practices to achieve content objectives. As a Channel Marketing Specialist, you will also support regional partner marketing teams and provide them with relevant, real-time information and tools to reach partners. We'll need you to be able to develop and maintain web properties, microsites, portals, mobile apps, push notifications, SMS, and social platforms.

Primary job responsibilities

  • Maintain the Red Hat business partner portal and work on future enhancements

  • Support the design and development of the business partner mobile application

  • Provide continuous content management support and documentation

  • Support the expansion of the redhat.com/partners experience

  • Work on business partner engagement campaigns

  • Track content performance and report back to the content creator teams on best practices

  • Support the build out of tracking dashboards and analytics

  • Support management of the partner community in the partner portal

  • Host interlocks with regional partner marketing and enablement teams on digital marketing programs and business partner portal content and reports

Required skills

  • 5+ years of experience designing, creating, and delivering web, social, and mobile experiences in a technology company

  • Bachelor's degree; MBA and global experience is a plus

  • 3+ years of experience in a global software business working on global channel marketing

  • Excellent interpersonal skills, with the ability to build relationships across multiple departments and all levels of management as well as outside the company

  • Experience in partner or channel marketing

  • Experience building web pages with Salesforce.com is a plus

  • Experience with or a willingness to learn Adobe InDesign, HTML, and social tools

  • Motivated and tenacious

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Job ID 58284

Department Partner Marketing

Location US-NC-Raleigh

Posting date 10/10/2017

Remote base ..